Some brands become generic over time. This means that most members of the public think the word means a type of product and not a product from a particular manufacturer. Trademarks that become generic in this way are lost due to “genericity”. For example, “aspirin” has become generic over time. Although it may not seem obvious at first glance, the legal question of who owns a trademark registration is one of the crucial legal decisions made when registering and maintaining a trademark registration. It may seem obvious: “If I created the brand, I`m the owner.” However, like many aspects of running a business, it`s not that simple. I help individuals and small businesses protect their trademarks, and a common question is who should be identified as the trademark owner. The answer to this question is important not only because it appears in your trademark application, but also because of the various protective measures that accompany the identification of the correct trademark owner. Should you name yourself as the trademark owner? Or should you name your business? Identifying the right one is essential to protect your trademark rights. A copy is a real example of how you use the trademark in Texas commerce. Acceptable designs for trademarks include actual or affixed labels to products, actual labels or labels affixed to containers of goods, packaging, photographs showing that the mark is displayed directly on the products themselves, or photographs showing the mark in point-of-sale displays. Acceptable samples for service marks include flyers, newspaper ads, screenshots of web pages, and other actual advertisements that clearly relate to the Services.

Similarly, when submitting a certificate for accepted names or “dba” to the Secretary of State or a county clerk, only information about the underlying business is recorded. Simply submitting a certificate for aliases or “dba” does not entitle you to use the name in violation of someone else`s rights to the name. This does not prevent anyone from using the name in Texas commerce. It does not prevent the Minister from registering a new organization bearing that name as a corporate name. This does not prevent the Secretary of State or the County Clerk from registering the same name as an assumed name. It shall not preclude the Secretary of State from registering a trade mark identical with or similar to that name. Disclaimer: The information provided on this blog is INFORMATIVE ONLY and is generally based on California law. The subject matter and the applicable law are constantly evolving or changing. No legal advice is given and no solicitor-client or other relationship is established or planned.

Once a business entity has been established, it is usually the owner of the registered trademark. There are several advantages for the company that owns the trademark registration: (1) the company can license or assign the trademark; (2) Since brands are quantifiable assets, the brand can add great value to the business. (3) Trademarks may be used as security rights in financial transactions; (4) successful registered trademarks can be exploited in commercial negotiations; and (5) Company has the right to enforce its trademark rights. A private lawyer can help you determine and enforce your rights. Neither our office nor any other government agency can provide you with the legal advice you need to resolve this issue. The use of a trademark in “commerce” generally means that you have sold a product to the member of the public to whom the mark is affixed. If you`re the first to do this, your priority is to use the brand in the geographic area where sales take place, as well as in the geographic areas where your business is expected to grow or where your brand reputation is established. There is a variant for descriptive marks, which can only be trademarks or be registered after acquiring secondary meaning. Ownership is especially important when it`s time to enforce the brand.

Only the proprietor of a trademark (including the legal representatives, predecessors, successors and assignees of the proprietor or an exclusive licensee) is entitled to bring an action for infringement. If a company is the correct owner of a trademark, but the application individually identifies the president of the company as the owner, the company cannot bring an infringement action because it does not own the trademark. If there are similar/identical brands, coexistence agreements can be a mutually beneficial solution to the problem. Trademarks are a type of intellectual property used to identify and distinguish one source of goods from another, allowing a consumer to quickly identify who made a particular product or object. Federal and state laws protect trademarks, but federal protection has expanded over the past century, anticipating much of the common law of the states. The main trademark law is federal: the Lanham Act. Federal trademark law is derived from the commercial clause of the Constitution. In principle, the registration of a trademark confers an exclusive right to use the registered trademark. This means that the trademark can only be used by its owner or licensed to another party for paid use. Registration creates legal certainty and strengthens the position of the rights holder, for example in the event of a dispute. Our global trademark database provides easy access to more than 28 million registrations from a variety of international and national sources, including trademarks registered under WIPO`s Madrid System. Use the database to search for trademarks, appellations of origin and official emblems.

The filing of a governing document with the Secretary of State for the incorporation of a corporation or other entity with a particular legal name only prevents the Secretary from filing a governing document containing a legal name that the Secretary considers indistinguishable in his records. Simply filing a founding document with a legal name does not give you the right to use the legal name in violation of another person`s rights to the name. This does not prevent anyone from using this name in Texas commerce. This does not prevent the Secretary of State or the County Clerk from registering the same name as an assumed name. It does not prevent the Secretary of State from registering a trade mark identical or similar to that legal name. If you use your trademark in interstate commerce, you can apply for registration with the United States Patent and Trademark Office (USPTO). Registering a trademark with the USPTO notifies the rest of the country that you claim ownership of the trademark and creates a legal presumption that you have the exclusive right to use the trademark nationwide in connection with the relevant goods and/or services. The drawing must represent only one marker, and the drawing must fit within the 3.15-inch by 3.15-inch drawing pad displayed in the application form.

The design must be an exact representation of the mark applied for. If desired, the drawing can be pasted to the drawing sheet. The Madrid System for the International Registration of Marks provides for a uniform procedure for the registration of a mark in several territories. In short, you get an app, in one language, paid in a single currency. Neither Ryan nor Jen can claim to own the building themselves.